Training Curriculum
A step-by-step training program designed for Charlotte metro entrepreneurs. From your first online listing to AI-powered growth — built for beginners, designed for results.
A 4-week, self-paced foundation covering the essentials every entrepreneur needs to thrive online.
Learn how to turn your products into digital listings that sell. Understand payment processing, shipping logistics, and the basics of running an online storefront.
Lessons
Master the math and mechanics of profitable retail. Set prices that work, manage inventory with confidence, and build a customer experience that keeps people coming back.
Lessons
Meet your customers where they already spend time. Learn how to choose platforms, create content that resonates, and turn followers into paying customers.
Lessons
Demystify artificial intelligence and put it to work for you. Discover practical AI tools that save time, improve marketing, and help you compete in the digital age.
Lessons
Every week has three requirements to move forward:
From your first lesson to one-on-one consulting — four stages designed to take you from learning to earning.
Start Here
4-week self-paced online program. Learn e-commerce, retail, social media, and AI fundamentals.
Earned by completing all 4 weeks
Complete every lesson, pass each knowledge check (80%+), and submit your 'Apply to Your Business' exercises.
Unlocked after badge
12-week live academy with hands-on labs, peer cohorts, and instructor-led sessions at Southern Lion.
Final stage
One-on-one business assessments and personalized growth planning with ITDP consultants.
Complete all 4 weeks of the Preliminary Self-Training Program to earn the Foundations Badge — a verified credential that unlocks the next stage of your journey.
The Preliminary Self-Training Program is free for all Southern Lion vendors and community entrepreneurs.